Over 8,000 non-profit
organizations have used FirstGiving (http://www.firstgiving.com/) to help them
to plan, execute, and measure successful online fundraising campaigns. Over 13
million online donors have used their site, generating over $1 billion in donations for various non-profits.
Below is a YouTube
video created by the Melanoma Foundation of New England that has been embedded
on FirstGiving’s website:
The video helps to
raise awareness and demonstrate the Melanoma Foundation’s need for funding in a
way that is easy to understand by the viewer.
The capacity
FirstGiving has to host videos on their site for the non-profits they support
is an excellent feature they offer. Watching videos is an excellent way to have
viewers engage with their cause and easily understand the need for donations.
Videos often have the ability to pull at the heartstrings in a way that written
documents cannot.
The Melanoma Foundation
also highlights the names and amounts raised from their top fundraisers on their
FirstGiving site. This is a great feature for the website because it encourages
donors to support their cause and gives recognition to the individuals who have
been working the hardest to generate support.
One the FirstGiving
website, there are opportunities to share the Melanoma Foundation’s page on
Twitter, Facebook, LinkedIn and to send the page via email. They have also
listed their address, website, tax ID and links to related articles about the
cause.
To date, the Melanoma
Foundation of New England has raised $941,527
through FirstGiving’s website. There is a 5 per cent fee deducted from their
fundraising total, used to maintain the costs associated with FirstGiving’s
website. In my opinion, that is a reasonable deduction, considering the amount
of money the Melanoma Foundation has been able to raise as a result of
FirstGiving’s website and assistance.
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