One
Canadian charity that I believe does a particularly good job of fundraising
online is the Brain Tumour Foundation of Canada; specifically the online fundraising
they do for their annual Spring Sprint event.
The Spring Sprint 2012 is a 2.5km or 5km walk or fun run fundraiser to
raise money for brain tumour research. The Brain Tumour Foundation of Canada
hosts 20 Spring Sprint events across Canada, and will be hosting their Calgary
run on June 10, 2012. My sisters and I have registered to participate in the
Spring Sprint in memory of our mom and are currently fundraising through online
and in-person donations.
This
is the link to my personal fundraising page:
On my
personal fundraising page, it lists the names and amounts of donors and
illustrates how much of my fundraising goal I have reached. This allows for
potential donors to see how far along I am and potentially feel more inclined
to donate if they are aware how much I am still hoping to raise. Below is a
screen shot of my fundraising goal on the Brain Tumour Foundation website:
On
the Canada Revenue Agency website, the Brain Tumour Foundation of Canada is
listed as a public foundation. When I researched their total amount raised in
2011 from Internet fundraising, this was what I found:
On
their website, there are options to easily share my fundraising page on
Facebook, Twitter and via email. Although there are also options for cheque and
cash pledges, the largest majority of fundraising I have received for the
Spring Sprint 2012 is through online donations. I believe the option for
pledging donations online allows the Brain Tumour Foundation of Canada to raise
significantly more money than they otherwise would.
- Jessica Littel
- Jessica Littel
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ReplyDeleteJessica! Awesome post. I really liked that you included the images. This made me actually check out the organization- good work.
ReplyDeleteI had a similar experience with an organization fundraising online. I really like that there was a visual tracker of the funds raised and the remaning funds left to raise. I also really enjoyed that there was an option to leave your name or leave an anonymous donation. I think this encourages people to donate and allows the peson raising money to reach out to those that have given money to their cause.
I agree that sharing your fundraising efforts on social media tools such as twitter and facebook is an ijncredible idea. It's a way of spreading the idea "mouth to mouth" even easier then actually talking. I also think this might encourage people to start raising money for themselves.
Having your own personal website for fundraising as well as images and a write up about your mom and why you are raising money brings the personal and human factor. This is awesome. Good luck on your spring sprint!
-Kirby